Trends24India.com ("the Site," "we," "us," or "our") is an independent digital news, entertainment commentary, and media analysis platform. We deeply respect the intellectual property rights of filmmakers, record labels, artists, digital content creators, and production banners across India and worldwide. In accordance with the Digital Millennium Copyright Act of 1998 (17 U.S.C. § 512), the Indian Copyright Act, 1957 (including Section 52 and applicable IT Rules), and global copyright directives, we maintain a strict policy to address notices of alleged copyright infringement expeditiously.
This DMCA and Copyright Takedown Policy outlines the formal legal process for copyright owners, or authorized agents acting on their behalf, to submit takedown notices regarding material appearing on our website, as well as the procedure for affected parties to submit a counter-notice.
⚖️ 1. Commitment to Fair Use & Content Standards
As an entertainment breakdown portal, our primary content consists of human-written editorial articles, critical commentary, news reporting, and technical breakdowns of publicly released promotional media—including movie trailers, teasers, music videos, esports highlights, and viral clips.
A. Official Embed Players
We strictly utilize official, publicly available third-party video player APIs (primarily YouTube iFrame embeds) provided directly by content holders or their authorized distributors. Trends24India does not host, upload, re-encode, or store copyrighted video or audio files on our servers. Views, likes, and engagement generated through embedded video players accrue directly to the original content owner's official channel and platform.
B. Fair Use Principle
Any static promotional stills, movie posters, or reference screenshots included within our written breakdowns are utilized under the legal doctrines of Fair Use (17 U.S.C. § 107) and Fair Dealing (Section 52 of the Indian Copyright Act, 1957) strictly for purposes of commentary, criticism, news reporting, and education. However, we acknowledge the rights of copyright owners to request the evaluation or removal of specific assets they believe exceed these exceptions.
📩 2. How to File a Formal DMCA / Takedown Notice
If you are a copyright holder, or an authorized agent representing a copyright holder, and you believe in good faith that any written text, image, thumbnail, or link hosted directly on Trends24India infringes upon your copyright, you may submit a formal written DMCA / Copyright Takedown Notice to our Designated Copyright Agent.
To ensure your request is processed without delay, your written notification must include all of the following statutory information required under 17 U.S.C. § 512(c)(3):
- 📝 1. Identification of the Copyrighted Work: A clear description of the copyrighted work, video, song, image, or intellectual property that you claim has been infringed. If multiple copyrighted works are covered in a single notification, please provide a representative list.
- 🔗 2. Identification of the Allegedly Infringing Material: The exact URL(s) on Trends24India where the material is located, so that our technical team can identify and locate the specific article or media file. General domain links without specific article URLs cannot be processed.
- 👤 3. Contact Information of the Claimant: Your full legal name, physical mailing address, direct phone number, and a valid business email address where we can contact you regarding the claim.
- 📜 4. Statement of Good Faith: The following statement included verbatim in your notice:
"I hereby state that I have a good faith belief that the use of the copyrighted material identified in this notice is not authorized by the copyright owner, its agent, or the law (e.g., as fair use)." - ⚖️ 5. Statement of Accuracy under Penalty of Perjury: The following statement included verbatim in your notice:
"I hereby state, under penalty of perjury, that the information contained in this notification is accurate, and that I am the copyright owner, or am authorized to act on behalf of the owner, of an exclusive right that is allegedly infringed." - ✍️ 6. Physical or Electronic Signature: A physical or valid electronic signature of the copyright owner or a person authorized to act on behalf of the owner of the exclusive right that is allegedly infringed.
⚠️ 3. Legal Consequences of False Claims
Please note that under Section 512(f) of the DMCA and corresponding global legal provisions, any person who knowingly and materially misrepresents that online material or activity is infringing may be held liable for damages—including legal costs and attorneys' fees—incurred by the alleged infringer, by the copyright owner, or by our web hosting provider.
If you are unsure whether the material on our Site actually infringes your copyright or qualifies for Fair Use protection, we strongly recommend consulting a qualified intellectual property attorney before filing a formal notice.
🔄 4. Takedown Procedure & Counter-Notification
Upon receipt of a valid, fully compliant DMCA or copyright notice, Trends24India will follow these standard administrative steps:
- Review & Investigation: Our designated agent will immediately examine the reported URL and verify the nature of the claim.
- Prompt Removal or Disablement: If the notice meets legal requirements, we will promptly remove or disable access to the allegedly infringing content directly hosted on our platform.
- Notification to Content Author: If the claim pertains to user-submitted material or a specific author's post, we will make reasonable attempts to notify the affected party.
Counter-Notification Process
If a content contributor or user believes that their material was removed or disabled as a result of a mistake or misidentification, they may submit a written Counter-Notification to our Designated Agent containing:
- Identification of the material that has been removed or to which access has been disabled, and the location at which the material appeared before it was removed.
- A statement under penalty of perjury that the party has a good faith belief that the material was removed or disabled as a result of mistake or misidentification.
- The contributor's name, physical address, telephone number, and email address.
- A statement consenting to the jurisdiction of the federal or local courts in the relevant jurisdiction, and agreement to accept service of process from the original claimant.
- A physical or electronic signature.
If a valid Counter-Notice is received, we may send a copy to the original complaining party informing them that we may restore the removed content in 10 to 14 business days unless the copyright owner files an action seeking a court order against the content contributor.
🚫 5. Repeat Infringer Policy
In accordance with the DMCA and applicable intermediary guidelines under the Indian Information Technology Act, Trends24India maintains a strict repeat infringer policy. We reserve the right to terminate, disable, or block access to our portal for any user, author, or contributor who is determined to be a repeat infringer of intellectual property rights.
📬 6. Designated Copyright Agent Contact Information
All formal DMCA notices, copyright takedown requests, counter-notices, and legal inquiries regarding intellectual property must be directed to our Designated Copyright Agent via our secure submission page or primary email contact:
- 📬 Takedown Notice Submission Page: Visit our Contact Us Page
- 🌐 Website Domain: Trends24India
- 📌 Subject Line Format: Please title your message
"Attn: DMCA / Copyright Takedown Notice"to ensure immediate processing by our legal intake team.
We endeavor to acknowledge and resolve all complete, legally valid takedown notices within 24 to 48 business hours of receipt.
Effective Date: August 1, 2026